“PUMA is very excited to open our first PUMA Store in the Johannesburg area,” said PUMA South Africa’s Marketing Director Brett Bellinger. “We have carefully selected Braamfontein for this venture as we believe the mix of students and hipsters perfectly fits the offering that we have at the PUMA Store.”
PUMA International’s new Retail 2.0 store design launched in early 2011 in Berlin, with the new system now being rolled out in all major global markets, including the PUMA Canal Walk store which was the first store in Africa to undergo this latest facelift. The PUMA Store in Braamfontein will also be equipped with the new store design, with additional store elements such as a:
- PUMA Social area and DJ mixing station
- a peep show to surprise shoppers in the change-rooms
- and an unSMARTphone.
There are 10 tickets to be won for the Exclusive Launch event on Friday, 24 August
If you would like to join everyone for drinks, food and hopefully a good time at the Puma launch, just send an email with your contact details, to competitions@puma.co.za Put #PUMADigsEgoli in the subject line and name one 2012 London Olympic team sponsored by PUMA.