“PUMA is very excited to open our first PUMA Store in the Johannesburg area,” said PUMA South Africa’s Marketing Director Brett Bellinger. “We have carefully selected Braamfontein for this venture as we believe the mix of students and hipsters perfectly fits the offering that we have at the PUMA Store.”
PUMA International’s new Retail 2.0 store design launched in early 2011 in Berlin, with the new system now being rolled out in all major global markets, including the PUMA Canal Walk store which was the first store in Africa to undergo this latest facelift. The PUMA Store in Braamfontein will also be equipped with the new store design, with additional store elements such as a:
- PUMA Social area and DJ mixing station
- a peep show to surprise shoppers in the change-rooms
- and an unSMARTphone.
There are 10 tickets to be won for the Exclusive Launch event on Friday, 24 August
If you would like to join everyone for drinks, food and hopefully a good time at the Puma launch, just send an email with your contact details, to competitions@puma.co.za Put #PUMADigsEgoli in the subject line and name one 2012 London Olympic team sponsored by PUMA.
Well done Puma for your new store. Atleast we will have the nearest puma store in Braamfontein.
ReplyDeleteyes people are going to be able to buy thir favourite shoes at a nearer place
DeleteThat is a good move for Puma to inlarge their stores and to reach lager target audience in different places.And Braamfontein is the marketable place for business.
ReplyDeletebraamfontein is a place ful of students who loves fashion so i think choosing this location was the best idea,
Deletethumbs up to puma south africa for expanding their wings to braamfontein,lets hope thaat this expansion of their shop will help them to compete with big/reputable brands such as nike and addidas.
ReplyDeletethats without a doubt,the brand will grow even further.
DeleteFrom the perspective of someone who was there, well I must say it was a very cool launch. Braamfontein was buzzing and the store looks pretty cool. Puma did a good job with this one, their PR and event planning skills have to be commended here.
ReplyDeletewow im glad you had fun.
Deleteits a good thing that they are bringing their stores to the people a lot of people will be able to buy puma's products especially students as braam is mostly full of students
ReplyDeleteyes students love fashion and braam is full of students
DeleteI must say, it was the most organised launch iv ever been to, big ups to the organisers for having put together this awsome launch.
ReplyDeleteyes they made sure that their guests had the best time of their lives.
DeleteThe Puma store is here,cool.I was not aware of that thank you for the information. Come month end all the roads will be leading to Braamfontein.
ReplyDeletethats the spirit go and get yourself the recent trends.
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