The Feather Awards have fluttered back for 2012 and have officially secured themselves as an annual phenomenon.They've been awarding Feathers for four years this year and make their debut on TV for the first time. The ceremony takes place in Jozi on Wednesday, 7 November and the ceremony will air on SABC 1 in a delayed broadcast. The broadcast date hasn't been confirmed by the channel yet - will keep you posted when it is.
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| feather awards celebrates four years. pic: www.justcurious.co.za |
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| Model and TV personality, Jennie D pic: www.sabc3.co.za |
In case you aren't familiar with them, they can best be described as a pop ceremony that pays homage to personalities who inspire the gay community. Some are tributed for their achievements, some are celebrated for their humorous antics and others are awarded for their booty and scandalisciousness.
More about the inspiration for them from awards founder and co-producer Thami Kotlolo: “The Feathers are now a firm part of the Mzansi entertainment scene -and more importantly, have created a platform for sexual minorities to express themselves about the lighter side of life. "We deal with so many heavy and serious issues as gays and lesbians in South Africa - this is just one night where we kick back be fabulous, and give a ‘Cheers, darling!’ to people who inspire us!”
Drama Queen – personalities we read about every Sunday over breakfast, their lives revolve around a lot of dramatic behaviour and situations:
- Tshidi Tenyane
- Bishop Keith Harrington
- Tina Mkwaiwa
- Sello Maake Ka-Ncube
For the first time this year, the Gauteng Department of Sports, Arts & Recreation will be sponsoring the Sports Personality of the Year category, while The Real Ghoboza (RGB) has elected to sponsor the Drama Queen category. In yet another first, the awards will also be broadcast on SABC 1 this year, even though it will be a delayed broadcast.
"we've decided to sponsor the Drama Queen category, not only because its one of the most anticipated category but, because this will help us grow as a brand in the entertainment industry and we also believe that this awards will increase our viewership tremendously as they are anticipated by many", said SABC1 spokesperson, kaizer Kganyago.
Gauteng Department of Sports, Art & Recreation's spokesperson, Sandile Madlala said" it is an Honor for us to be part of such an event, we've decided to sponsor the sport category because we want to encourage youngsters to participate in sport as we believe that by doing so, in such an event will also paint us as a brand that looks after its sports personality and therefore, this build credibility and trustworthiness to the public"
for more information on the nominees read here
they have came up with a vibrat strategy to sponsor such a drama. this will adds to their value and of cause, promotes their brand.
ReplyDeleteindeed they came up with a great strategy that will benefit both sides.
DeleteIt is honestly my first time reading about The Feather Awards and will be glued to my television and will make sure I do not miss them for anything. It’s good to see that the government does not judge people due to their sexuality but giving them an award for it....interesting I see this is something people will most defiantly need to see.
ReplyDeleteit will be their first time on tv so stay tuned and glued to your screen because you are about to wintness history.
DeleteI do agree with you Chief HB, this will another way of adding value and promoting their brands.
ReplyDeleteii also agree with you guys.
DeleteHonestly i never heard of this awards before and hopefully for the best in promoting this brand and making good things out of it.
ReplyDeletelets hope for the best for this brands.
DeleteThis is good innovation for sports and recreation to spend the money here than to bring celebraties from Europe to perforn for an hour an go with our millions package
ReplyDeletethats very true, they must support local initiatives instead of wasting money on the likes of beyonce and brandy.
DeleteThe feather awards is a sign that South Africans are moving to another level. This creates a very positive image for S.A as we are willing to accept others regardless of their sexual interaction.
ReplyDeleteyes it is about time gay people get the recognition they deserve.
Deleteto be honest i do not know what is the point of this awards but ey all the best ot those participating
ReplyDeletethis awards are to acknowledge the good things done by gay people and our media personalities as a whole.
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