What does it take to do public relations in the digital age? according to socialmediatoday.com there are certain qualities that one has to follow in order to be a good practitioner, due to that, here are my top five list of qualities a public relations practitioner must have to successfully make the transition from traditional public relations and to new public relations:
1. INTELLECTUAL CURIOSITY.
If you're the type of practitioner who is satisfied with what has been tried and tested, and who isn't naturally inclined to check new ways of thinking about and doing public relations, you may want to step aside and let someone run your client's social media campaign, social media isn't about tools. it isn't twitter or Facebook, but the popularity of twitter an Facebook have to say about how people want to communicate, share and learn.its about a new mentality and new expectations.
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| ABOVE: Amanda Jacobs and Thomas Hendricks Pic source: (http://www.socialmediatoday.com/) |
2. PASSION.
The advent of social media represents a new era for public relations and the way in which it is practised. this should excite you, and your significant other and friends should either find your enthusiasm contagious or start or to complain that you're sounding like a broken record. if you are not passionate about how you spend a significant part of your day, not only is social media likely not for you, you may want to start to start thinking about a new career.
3. DEDICATION.
Taking social media plunge doesn't mean staying in the wading pool and splashing a bit of water around. it means diving in the deep end. it means getting wet, very wet. it means knowing what a blog is, by blogging. what a podcast is, by pod casting. what an online community is, by becoming part of one. it does not have to be a pr community.
Taking social media plunge doesn't mean staying in the wading pool and splashing a bit of water around. it means diving in the deep end. it means getting wet, very wet. it means knowing what a blog is, by blogging. what a podcast is, by pod casting. what an online community is, by becoming part of one. it does not have to be a pr community.
4. INTEGRITY, AUTHENTICITY AND TRANSPARENCY.
In the world of social media , there is a code to live by.transgress this code by putting up a fake blog, for example, and not only will your client suffer the wreath of the public, once the subterfuge is uncovered, your own reputation will take a hit. no one likes fake, its lame. be real, be confident in who you are.
In the world of social media , there is a code to live by.transgress this code by putting up a fake blog, for example, and not only will your client suffer the wreath of the public, once the subterfuge is uncovered, your own reputation will take a hit. no one likes fake, its lame. be real, be confident in who you are.
5. GENEROSITY.
Share your discoveries and learning with your peers. do someone, even your competitor a favour. you've made a mistake? humility will have you admit it. generosity will have you share it with others so that they can avoid the same pitfall. do it in the interest of the industry standards.
Share your discoveries and learning with your peers. do someone, even your competitor a favour. you've made a mistake? humility will have you admit it. generosity will have you share it with others so that they can avoid the same pitfall. do it in the interest of the industry standards.
Here are my top five qualities that every public relations practitioner must have, lets hear what you can add to the mix.
Becoming a PR shows that is a human relations that need you to be proactive and dedication in all the way.
ReplyDeleteyes you need show dedication in your work because you will not only be doing it for yourself but your organisation as a whole.
DeleteMr khoza yes but in the new digital age pr practitioners need to be more reactive, it takes a lot to do pr campaigns n being alert of all the new media tool will work on your advantage!
ReplyDeletePublic Relations is one of the most important proffessions in an Organisation, I believe its the PRps that takes a company to a high level and without one, companys no matter what nature, are setting themselves to failure.
ReplyDeletethats very true, every organisation needs pr practitioners to strenghthen up the relationship between the organisation and their publics, pr requires lots of discipline, without descipline u wont make it.
ReplyDeleteI JUST WISH ALL ORGANISATIONS COULD HIRE PR PRACTITIONERS BECAUSE MOST OF THEM STILL JUDGE THE GOOD WORKS OF PR P'S
ReplyDeleteyes doris thats why most orgasnisation are starting to see the importance of pr as they are even creating pr departments within their organisations, no organisation can survive without pr.
ReplyDeleteREALLY, THATS GOOD TO KNOW, NOW IM GLAD IM STUDYING PUBLIC RELATIONS. I HAVE HOPE THAT I WII FIND A JOB IN ONE OF THESE DEPARTMENTS
ReplyDeleteyou'll definately get a job, as long as you have the above qualities then you are on the right track.
Deletewithout a doubt you will get a good job as long you have the right attitude and all of the qualities mentioned above then you are on the right track.
ReplyDeletePRP's have taken huge steps from what they were before, just ppl that wrote speeches for others and the sort, nower days we r the face of the company, the spokes people so all those 5 qualities make a good PRP.
ReplyDeletethats very true without this five qualities you wont survive in pr industry.
Deleteyes lebo now public relations practitioners have more important roles in organisations than preparing speeches for the top management, we are slowly getting there.
ReplyDeleteAn organisation cant perform without the proffession of the public relations practitioners, every organisation must hire public relation practitioner to develop their relationship between its internal and external stakeholders
ReplyDeletethats true, most companies need pr practitioners to help build and maintain good relations, between the organisations's internal and external stakeholders.
DeleteYou need to be strategical; you need to be focused and be creative, and to be open minded about what is going on in our Organisation and around the world.
ReplyDeletepublic relations needs someone who can think out of the box, creativity is the key, you need to have new ideas all the time.
Deleteand the other one is; to be a fast learner
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