Pr job no more male dominated.

gone are those sdays where everyone thought that woman belong to the kitchen, while their husbands are at work. nowadays woman and men are equal in the corporate world. in the past few years it was known that no woman can do the public relations job, as it was a male dominated industry. nowadays woman are the leaders in public relations field, they are doing a great job in building positive image for their organizations. woman always iam for the high positions and are usually their own boss. "companies like ESKOM, COCA COLA, TELKOM and SAB, allow woman totake on big management positions because their highly believe in the abilities and strengths. they allow them to be who they are and explore their talents"says, nick mccaik from telkom' corporate corporations. woman are as powerful as all man in the pr industry, i strongly believe that companies should hire employees based on their merits not gender. it has been said trhat over 45% of woman hold high positions in big companies world wide http://www.google.com/. woman are important and needed in the pr field as they bring a different element in the work place.

Exploring the relationship between pr and marketing.

whilst i strongly believe that marketing plays a central role in business and that pr can and must support the brand, i also believe that pr and marketing must remain distict responsibility centres: pr must not answer to marketing, period. they must work closely together- marketing centered on the brand, pr centered on the relationships. or put another way, marketing centered on the consumer and pr centered on the citizen.

This thoughts were initially prompted by Ford kanzler. to gain a better understanding of his his thinking i read his connecting the mind and voice of business book ,from first page to last. i found it interesting, full of practical knowledge and useful for any pr professional. but i also found what really annoys me at the very start, in these few sentences: << the whole purpose of business is marketing...marketing is, ought to be, the brain of the outfit...public relation an aspect of promotion , is a sophisticated and highly effective way for marketing to express its brand and products' values to the market. clearly, pr is the voice behind the brain. organizations should defferentiate between the two and let each profession do its job and not treat them as they are the same. if you want to learn more about the differenes between marketing and public relations visit: http://craigpearce.info//pr

The role of pr in corporation's reputation.

A company's reputation, or essence of how it is viewed by all its publics, is the leading factor in its ability to achieve success. restoring trust and helping companies earn a reputation for credibility will require sound public relations leaderships. reputation can account for a large position of a company's  market capitalization and can be its most important long-term asset. it impacts an organization a number of ways, including stock price, and the ability to attract and retain customers and employees. corporate reputation is based on factors such as: quality of products or services, earnings and business performances, stability and fairness as an employer, level of integrity in business practices, degree of honesty and openess and involvement in local communities. public relations play a huge role in sustaining a company's reputation, its meaning is self-evident, it is the management of relationships between an organization and the constituencies upon it depends on, quite literally, pr is managing relations with various publics, the role that companies can restore trust in a number of ways, many involving traditional pr strategies such as: using integrity and fairness as critical for all business decisions, managing an emphasis on quality of products or services and openly sharing truthful information with all publics. the bottom line is that companies must make it a priorty to value the needs of all publics, and to create good relationships with them. the cornerstone of a good relationship is trust, and trust is based on an open and honest communication. effective public relations tells a company's story in a way that is accurate, honest and easy to understand, helping to astablish a reputation for credibility.