whilst i strongly believe that marketing plays a central role in business and that pr can and must support the brand, i also believe that pr and marketing must remain distict responsibility centres: pr must not answer to marketing, period. they must work closely together- marketing centered on the brand, pr centered on the relationships. or put another way, marketing centered on the consumer and pr centered on the citizen.
This thoughts were initially prompted by Ford kanzler. to gain a better understanding of his his thinking i read his connecting the mind and voice of business book ,from first page to last. i found it interesting, full of practical knowledge and useful for any pr professional. but i also found what really annoys me at the very start, in these few sentences: << the whole purpose of business is marketing...marketing is, ought to be, the brain of the outfit...public relation an aspect of promotion , is a sophisticated and highly effective way for marketing to express its brand and products' values to the market. clearly, pr is the voice behind the brain. organizations should defferentiate between the two and let each profession do its job and not treat them as they are the same. if you want to learn more about the differenes between marketing and public relations visit: http://craigpearce.info//pr
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