The role of pr in corporation's reputation.

A company's reputation, or essence of how it is viewed by all its publics, is the leading factor in its ability to achieve success. restoring trust and helping companies earn a reputation for credibility will require sound public relations leaderships. reputation can account for a large position of a company's  market capitalization and can be its most important long-term asset. it impacts an organization a number of ways, including stock price, and the ability to attract and retain customers and employees. corporate reputation is based on factors such as: quality of products or services, earnings and business performances, stability and fairness as an employer, level of integrity in business practices, degree of honesty and openess and involvement in local communities. public relations play a huge role in sustaining a company's reputation, its meaning is self-evident, it is the management of relationships between an organization and the constituencies upon it depends on, quite literally, pr is managing relations with various publics, the role that companies can restore trust in a number of ways, many involving traditional pr strategies such as: using integrity and fairness as critical for all business decisions, managing an emphasis on quality of products or services and openly sharing truthful information with all publics. the bottom line is that companies must make it a priorty to value the needs of all publics, and to create good relationships with them. the cornerstone of a good relationship is trust, and trust is based on an open and honest communication. effective public relations tells a company's story in a way that is accurate, honest and easy to understand, helping to astablish a reputation for credibility.